Internationally benchmarking regarding children’s exposure to television advertisements regarding junk food and you will beverages all over 22 regions

Internationally benchmarking regarding children’s exposure to television advertisements regarding junk food and you will beverages all over 22 regions

College or university out-of Nourishment and you may Dietetics, School of Antioquia, Societal and you can Economic Determinants off Health and Nutrition Search Classification, Medellin, Colombia

NIHR Oxford Biomedical Lookup Centre, Oxford University Healthcare facilities NHS Basis Faith and you may Middle into the People Techniques for Low-communicable Condition Protection, Nuffield Service out of People randki chappy Fitness, School out-of Oxford, Oxford, Uk

School of Nutrition and you will Dietetics, School of Antioquia, Social and you can Financial Determinants off Health and Nourishment Look Category, Medellin, Colombia

NIHR Oxford Biomedical Look Hub, Oxford College or university Hospitals NHS Basis Believe and you may Centre on the People Steps to possess Non-communicable State Reduction, Nuffield Agencies of Populace Fitness, College away from Oxford, Oxford, Uk

Bottom line

Restricting children’s exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children’s television advertising exposure to healthy and unhealthy products. Twenty-two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model (should be permitted/not-permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. On average, there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared with other times (P < 0.001). During peak viewing times, food and beverage advertisements that should not be permitted were higher in countries with industry self-regulatory programmes for responsible advertising compared with countries with no policies. Globally, children are exposed to a large volume of television advertisements for unhealthy foods and beverages, despite the implementation of food industry programmes. Governments should enact regulation to protect children from television advertising of unhealthy products that undermine their health.

step 1 Introduction

The brand new revenue from junk food and products so you can pupils has been a couple of times known from inside the total proof recommendations since a negative effect on child’s dinner education, preferences, practices, eating plan high quality, and you can fitness. 1-eight Therefore, restricting it selling could have been a global priority for being obese and you can diet-associated noncommunicable situation (NCD) reduction. 8-10 The current Globe Health Providers (WHO) Worldwide Action plan with the protection and command over NCDs 2013-2020 makes reference to policies to attenuate the new impact of the marketing off junk foods and you will drinks towards the people among twenty-five signs to have improvement in purchase to reduce early mortality out-of NCDs because of the 25% because of the 2025. 11 In 2010, 193 Representative Says recommended Resolution WHA in order to maximum the fresh business away from as well as nonalcoholic beverage situations high in saturated fat, trans oils, totally free sugars, and/otherwise sodium in order to college students and you can kids. 8 Global progress might have been restricted to the restricting the nature and you may the total amount out of kid’s contact with this new selling out of processed foods and you can drinks and has now become addressed primes. 12-fourteen

International, nearly one out of five anybody old 5 to help you 19 ages was indeed obese or overweight for the 2016, while the prevalence away from being obese into the young adults has grown 10-fold during the last 40 years. 15 Because total rates off rise in children’s muscles mass list appears to have plateaued (at the an advanced level) from inside the high-income nations once the 2000, prices continue steadily to increase in lowest- and you may center-income regions. fifteen The globalization off eating possibilities has been implicated within the major shifts to the bad fat reduction models and you will broadening NCD risk in the low- and you may center-money countries. sixteen Globalization has around the globe eating trade and you may international lead resource because of the transnational as well as refreshment firms that predominantly create and sell unhealthy ingredients and refreshment things. This revenue boosts the desirability and you may normalcy off ingesting these things. 16

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