Hi Johanna and you can Ashley! Let us know slightly on yourselves.Jhoanna : Los angeles indigenous residing in Venice Beach with my spouse and you will pup named celebrity. I’m a digital brand strategist with an interest inside the website design and you may content creative.
Ashley : I’m a creative manager residing in Venice Beach with my husband, the puppy Frankie and you will our very own cat Otto. I’m originally regarding Bay area.
What is actually their background (we.age. training, prior work, knowledge that provided one to would)?Jhoanna : I went to Cal Condition School from Northridge and you can learned interaction, and went back to college during the Cal State Dominguez Slopes to help you see front side-stop website development. My basic work off college or university was you to definitely I was with for five age and you can increased off an assistant part for the manager out-of labels. I spearheaded partnerships and activations to have labels instance BlackBerry, Purple Bull, Suppose, Vita Coco, Ciroc although some. It absolutely was there which i watched the move away from names engaging with users experientially to help you digitally and you can knew I wanted to be where area. That is what added me to return to college or university and soak 
myself on the electronic area. However started Willa.
I absolutely cherished one, but discover me personally forgotten graphics
Ashley : I visited College off Tx and you will learnt ads. Shortly after college, We relocated to New york and you can has worked during the an advertising institution into the this new electronic company getting started because an associate. I became extremely fortunate to take some incredible mentors and you may bosses exactly who encouraged me to keep training structure and you will introduced myself inside toward ideas as much as possible. For about 2 or three many years I grabbed 2-3 evening classes per session at school off Artwork Arts. I absolutely immersed me personally and took numerous categories, however, always discover myself becoming attracted to the sort and you can editorial construction kinds. Just after five years in Nyc, We moved to La to own my boyfriend (today spouse)is why occupations. I became awesome burnt out regarding agencies lives, thus i invested my first couple of many years for the La creating interior build. I already been freelancing both in domestic and separately for names such as for instance Apple, Kevin Murphy, BMW, Revlon, Toms Boots, an such like. It was thanks to these types of freelance perform which i got more involved in publications and you will packing.
When and exactly how performed Willa begin?Jhoanna : We already been Willa in 2012 just after in a more impressive activities revenue agency so i you will definitely manage electronic, e-commerce – particularly in trend and you can beauty. I’ve been expanding it ever since. Ashley entered the fresh new institution in 2016 while the a partner to create aside advertising in this Willa.
Just what services could you offer and you may why are sensation of working with Willa not the same as most other enterprises?J + An excellent : I work on brands whatsoever stages. When they just starting or an even more oriented brand looking to restart. I touch most of the situations out of a brand from start to finish. I do everything off marketing, packaging, photographer, framework and creativity and you can societal means. Nevertheless the center out-of what we should manage was let names in order to thrive and you may build online. We actually fool around with statistics and you will analysis to operate a vehicle our work.
My system at school was not most structure focused, it had been even more conceptual, but I really enjoyed training and you can tinkering in the construction apps
Jhoanna, whenever did you know it was time to bring toward Ashley? How can you one or two interact to create ideas to lifestyle?Jhoanna : While i finally accepted I would not to almost everything. And that i should not. I desired to allow experts would what they do top. Ashley was an innovative I would personally price for many marketing plans and you may clients was in fact always happier. I also pointed out that I enjoyed online and you may content most – also it mirrored in my own performs. Finally, it is nice getting a great duo. People collaborating rather then fighting is always the path to take – therefore we decided we could possibly feel stronger together with her due to the fact our characteristics complimented per-most other so well.