Globally benchmarking out-of kid’s experience of tv adverts out-of junk food and you can drinks round the 22 countries

Globally benchmarking out-of kid’s experience of tv adverts out-of junk food and you can drinks round the 22 countries

School out of ebonyflirt Nourishment and you may Dietetics, School out of Antioquia, Personal and you will Financial Determinants regarding Health insurance and Nourishment Look Group, Medellin, Colombia

NIHR Oxford Biomedical Lookup Centre, Oxford School Medical facilities NHS Foundation Believe and Hub towards Populace Tactics getting Low-communicable Disease Reduction, Nuffield Service regarding People Wellness, College or university regarding Oxford, Oxford, United kingdom

College out-of Diet and you will Dietetics, School of Antioquia, Societal and you can Economic Determinants out-of Health insurance and Nutrients Research Category, Medellin, Colombia

NIHR Oxford Biomedical Lookup Heart, Oxford College or university Healthcare facilities NHS Basis Believe and you may Centre on Inhabitants Ways getting Low-communicable Problem Prevention, Nuffield Service out of Population Health, University regarding Oxford, Oxford, British

Conclusion

Restricting children’s exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children’s television advertising exposure to healthy and unhealthy products. Twenty-two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model (should be permitted/not-permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. On average, there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared with other times (P < 0.001). During peak viewing times, food and beverage advertisements that should not be permitted were higher in countries with industry self-regulatory programmes for responsible advertising compared with countries with no policies. Globally, children are exposed to a large volume of television advertisements for unhealthy foods and beverages, despite the implementation of food industry programmes. Governments should enact regulation to protect children from television advertising of unhealthy products that undermine their health.

1 Inclusion

The fresh new revenue away from junk food and drinks so you can college students could have been several times known when you look at the full research product reviews just like the a bad impact on children’s eating degree, choice, application, diet top quality, and wellness. 1-eight For this reason, limiting which revenue has been a worldwide priority to possess being obese and you can diet-related noncommunicable state (NCD) prevention. 8-10 The present day Industry Health Organization (WHO) Around the world Action plan to your prevention and command over NCDs 2013-2020 means formula to reduce the perception of one’s sales out-of junk foods and you will beverages towards the pupils as one of twenty five signs having improvement in buy to minimize premature mortality from NCDs by the 25% of the 2025. 11 This present year, 193 Representative States endorsed Solution WHA in order to restrict the profit from as well as nonalcoholic drink facts chock-full of saturated fats, trans fats, totally free glucose, and/or sodium so you can people and you will teenagers. 8 Globally progress could have been minimal toward limiting the type and you may extent regarding children’s experience of the latest deals regarding fast food and you will beverages possesses come treated primes. 12-14

Around the globe, almost one in four some one old 5 so you’re able to 19 many years was in fact obese or overweight for the 2016, therefore the frequency regarding being obese into the young people has increased 10-flex in the last 40 years. 15 As complete rates from boost in kid’s human body mass index seemingly have plateaued (from the a high level) into the higher-earnings places since 2000, prices continue to boost in lowest- and you can middle-income places. fifteen New globalization regarding restaurants options has been implicated for the major changes with the bad fat loss patterns and you may expanding NCD chance from inside the low- and you can middle-income countries. sixteen Modern world includes global food exchange and you will overseas lead money by the transnational food and drink companies that predominantly produce market unhealthy foods and you will refreshment activities. It deals advances the desirability and normalcy away from sipping these items. 16

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